Business Management Relevant References

Conduct a comprehensive Assessment and Gap Analysis of the company and develop the Business Development Path with recommended improvement programs.

Conduct a scope study of the current situation, conduct a market and product study, conduct SWOT analysis for the company, and develop the Strategic Business Plan for the company.

Capacity Building Programme

The Programme provided 50 participating ICT companies with different management and technical upgrading modules including Business Planning, Business Management Models and Project Management.

18 companies were assisted during the Programme to develop their Business Plans. 8 companies developed their Management Systems. This development covered company management plan, business model and company organization.

3 companies developed their Balanced Scorecards during the Programme, in addition to 7 companies that were assisted by developing their Project Management Methodology.

Balanced Scorecard

This project covered the following tasks during a period of 6 months:

• Assess the company's current vision, mission and strategic goals, and validate the company strategy.
• Develop and validate the corporate-level strategy map.
• Develop the corporate-level Balanced Scorecard.

Balanced Scorecard

This project covered the following tasks during a period of 6 months:

• Assess the company's current vision, mission and strategic goals, and validate the company strategy.
• Develop and validate the corporate-level strategy map.
• Develop the corporate-level Balanced Scorecard.
• Develop and validate unit-level strategy maps.
• Develop the company targets and measures.
• Finalize the Balanced Scorecards and obtain sign-off.

Development of the company Business Plan and Strategy Maps.

Development of the company Business Plan.

Company Assessment and Development of an improvement Action Plan Assignment.

Management Gap Analysis (MGA)

Conducting Management Gap Analysis for 49 companies in addition to a benchmarking practice. This practice benchmarks the management practices and performance results in the company with international companies.

The analysis covers different functions of the company:

• Strategic Directions
• Management
• Marketing
• Sales
• Export
• Products and Services
• Production and Quality
• IT and MIS
• Human Resources

Strategic Marketing Group (SMG) Management

The Private Sector Development Programme (PSDP) and the Industrial Modernisation Centre (IMC) formulated strategic marketing groups targeting different industry sectors.

The objective of the Software Strategic Marketing Group (SW SMG) was to assist a group of 50 software development companies to increase their export capabilities and opportunities.

As the company managing the SW SMG, Megacom was responsible for designing and supervising the implementation of different capacity building activities that would assist the participating companies to upgrade their capabilities with the ultimate goal of increasing their exports and/or penetrating new export markets.

Export Readiness Audit

The project targeted conducting a management audit for 12 Egyptian Software Development Companies.

The main objective of the audit was to identify different management gaps that hinder the company's ability to penetrate export markets and to recommend required management upgrading activities.

The audit covered different management functions of the companies in addition to assessment of the company product/service.

Conduct a company export readiness audit.

Software Export Development Programme

The objective of the Programme was to develop exports for participating Egyptian software development/services companies. The scope of the Programme covered Europe and the Gulf region.

A business matchmaking activity was conducted during the Programme, where 5 companies were provided with validated business leads in Kuwait and Saudi Arabia. The said companies were negotiating potential business with a value summing up to approximately US$ 14 Millions.

As for Europe, the Programme provided validated business leads for 7 Egyptian companies, where they started negotiating with their European counterparts potential business with a value that sums up to US$ 8 Millions.

3 companies were provided with Market Intelligence that covered UK, Benelux, Italy, Poland, Germany and Ireland.

Capacity Building Programme

The Programme provided 50 participating ICT companies with different management and technical upgrading modules, including Marketing and Sales.

16 companies were assisted through the Programme by developing their marketing strategies and marketing and sales plans.

14 companies participated in the "Market Intelligence & Pricing" module that covered market analysis, development of the marketing mix, competition analysis and pricing strategies.

12 companies participated in the "Relationship Marketing, CRM & Strategic Partnerships" module. This module covered customer relation plans and developing direct and indirect sales channels.

Implementing a previously developed Action Plan to upgrade the Marketing Function of the company.

Trade Matchmaking Activity in Dubai

All 8 companies were provided with validated business opportunities. 3 of them signed agreements during the activity, and 5 were negotiating potential partnerships.

The activity included assisting the Egyptian companies to participate in GITEX Dubai exhibition. Marketing materials were also designed and developed for the companies to be used during the activity.

Developing a Marketing Plan and a Sales Management System and Controls.

Assist the TFDI component of the IMC in investigating and identifying the potentials for attracting Foreign Direct Investments (FDI) in the software industry, whether from Europe or the Gulf region.

Trade Matchmaking Activity in Kuwait

The Egyptian companies were introduced to potential business partners where they started negotiating initial agreements with a value that sums up to US$ 300,000.