Marketing and Export Systems

One of the most fundamental factors in the success of any organization is its capability to develop and deploy the right marketing mix.

In the recent decade, a fifth “P” has been added to the “4Ps” of the traditional marketing mix (Product, Price, Promotion and Placement/Distribution), which is “People”. Customer (people) service and care is becoming more and more of importance to any organization, whether it is involved in manufacturing or in service delivery.

In this discipline, Megacom Marketing offers its clients different services in Marketing, Sales and Export Development as follows:

  • Strategic Marketing Plans
  • Marketing and Export Readiness Audits
  • Establishment and Processes of Marketing and Sales Departments
  • Sales Management and Monitoring Systems
  • Local/International Market Researches/Surveys
  • Competition Analysis
  • Customer Needs and Customer Satisfaction Analysis
  • Customer Management Systems
  • Integrated Marketing Communications (IMC)
  • Product Positioning and Pricing
  • Image Building and Promotion Plans
  • Export Development Strategic Plans
  • Business Matchmaking and Alliances Building

See also

  • Balanced Scorecards

    The “Balanced Scorecard (BSC)” is a relatively new approach to strategic management that was developed in the early 1990's by Drs. Robert Kaplan (Harvard Business School) and David Norton. The BSC approach provides a clear prescription as to what organizations should measure in order to balance financial and non-financial performance.

  • Monitoring and Evaluation (M&E) Systems

    An M&E System should be comprehensive, yet practical and easy to use by non-technical personnel. It should clearly define types of data to be collected, who will collect it, how and how often it is collected, how it is validated, and how it is reported.

  • Strategic Planning

    The process for developing a strategic plan involves several activities, where Megacom works in close collaboration with its client throughout the whole process.