Information and Communication Technology - Capacity Building Programme

The project aimed to improve the international competitiveness of 50 Egyptian ICT companies by improving their export capability, increasing the penetration of new markets and their market share in existing export markets.

The main activities of the Preparation Phase were: carrying out an audit and benchmark of the selected companies and producing a SWOT and GAP analysis, drafting a Capability Development Plan for each company in the areas of project management, production, general management and marketing, and identifying possible areas of cooperation among the participating companies.

The main activities of the Implementation Phase were: service delivery to participating companies, implementation of specific actions aimed at small groups of companies and the delivery of training on specific topics, and the provision of guidance and mentoring to ensure long-term benefits for the companies.

Megacom consorted with Eurecna S.p.A and IoTech in managing and delivering this project.

Technical Assistance Delivered

During the programme, the following companies received the listed technical assistance:

18 companies were assisted in developing their Strategic Business Plans.
8 companies developed their Management Systems, covering company management plan, business model and company organization.
3 companies developed their Balanced Scorecards.
7 companies were assisted in developing their Project Management Methodology.
16 companies were assisted in developing their marketing strategies and marketing and sales plans.
14 companies participated in the "Market Intelligence & Pricing" module, covering market analysis, development of the marketing mix, competition analysis and pricing strategies.
12 companies participated in "Relationship Marketing, CRM & Strategic Partnerships", covering customer relation plans and developing direct and indirect sales channels.
12 companies were assisted with organization restructuring and line management job descriptions.
Performance Appraisal systems were developed for 14 companies and were complemented with salary and incentives schemes.
HR departments were established for 10 companies.
7 companies were assisted in developing their recruitment process, including interview templates and selection process.